Saturday, December 3, 2011
A Restaurant Makeover on Bloor West in Toronto
Here's a restaurant makeover on Bloor West in Toronto by Luke Simonovski-- Skl Group. Working with a designer friend of Luke's, they had the booths refinished, walls updated and these gorgeous dineresque porcelain patterned floor tiles.
In the 50's they used asbestos floor tiles--and in commercial applications they would only last a few years. These new floor tiles last far longer. In Restaurant use, good quality porcelain tiles will last 20-30 years.
The key to renovating restaurants is that everything you do needs to be durable and cleanable. Plastic laminent, ceramic and metal are often materials of choice when it comes to the lower 4' of restaurants. Things get dropped--kids splash juice and food everywhere. I am not a fan of carpet in restaurants--it just traps dirt and bacteria.
If you are looking to do Restaurant Renovations anywhere in the Toronto area you can speak to Luke or Lawrence at 416-951-9998
Tuesday, October 25, 2011
Exterior Renovations near Wasaga Beach Ontario
Dan Maragno of Maragno Contracting does renovations in the Oakville and Wasaga Beach area year round. Summers he is an Authorized Design builder for GardenStructure.com and since his family has a cottage in Wasaga Beach, he shares his time between the two places. This cottage owner approached us to add a porch to this home, however, the building department nixed their plans for the porch. They simply were not allowed by Tiny Township to build the look they wanted. 
They added cultured stone to the lower part of the wall, pre-finished board and batten siding, New casings, and a fairly substantive eve beam up top. They also re-built the existing deck and added a more modern glass rail system.
If you are in need of a facelift to your home or cottage in Oakville or Wasaga Beach, please get in touch with us at 705 322 9919, (Lawrence at the local design office--GardenStructure.com) or in Oakville at (289) 242-9162 (Dan Maragno)
Friday, November 26, 2010
Kitchen Renovations in Whitby Ontario

This reworked kitchen has all the features a kitchen needs and they made it work in the space on offer. Luke tends to redo all the plumbing from the stubs below adding shutoffs where possible. They also strip the flooring down as required for a good durable base when they are using stone or ceramic flooring.
Now, this is a new floor tile available from Luke that looks exactly like stone without the budget. Shining gleaming stone... with about 1/3 the cost. I've seen a lot of tile floors in my day, but this one is actually convincing. I looked close and couldn't see the difference.
Well done Luke!
L
Tuesday, August 3, 2010
Another Trade Secret-- to do with Levels

You walk into a tool store and pick up a level. Is it? Is it really Level? How do you know it is accurate?
Here's a hint. 70% of all levels on the shelf at our local stores are not accurate.
Check a nearby shelf for level. Then rotate the level... check again. Flip it and check again. The bubble should be precisely in the same place. If not... it is not accurate. DON'T BUY IT!
Check for vertical level-- Plumb. Same procedure. Rotate the level, flip.
Try to imagine building something perfect when each time you check something with your level you get a different reading.
Don't assume that just because a level is expensive, that it is accurate. I've gone into a store with the intention of buying a good level--and after checking them I left with an $8.00 level because it was the only accurate one on the shelf.
L
Sunday, April 25, 2010
Marketing a Carpentry Contractor Today
Marketing a Carpentry Contractor has become more difficult these days.Back 20 years ago when I started in the business we could get a yellow page ad and get a call every week or two. That was in Burlington Ontario and if you try that these days it is akin to signing on as an indentured servant.
So few people use the yellow pages these days that you may as well heat your house with the money you would pay them under their contracted print advertising. I know general contractors that were getting leads in years past from the phone book--but those dwindled in the last few years. For all intensive purposes the Yellow Pages are Dead.
I am sure you get hundreds of call from directory companies and SEO companies guaranteeing #1 listings in google. If they promise it, they are talking paid advertising in the margin... Adwords. And you can buy Adwords on your own. You don't need their middleman services. Basically, Google is the new yellow pages. The people that used to use yellow pages now go to their computer because it is easier than finding their phone book.
Starting a website for a Carpentry Contractor?--now that is an ambitious strategy. If you are planning to do this you need to have a marketing campaign to go along with it. Top level categories are dominated by players that have had websites for a decade now, directories, and sites that have actual content. Creating content is difficult unless you are an english major and a decent photographer. The average new website in 2010 will see 30 visits a month by the end of the year... that won't give you consistent leads.
Directories often play on ignorance to gain your confidence. "We get MILLIONS of hits every month"... the question you need to ask is how many Unique Visitors do you get every month? How many of those are contractors looking for leads or setting up their account, and how many are actual customers looking for a contractor. Divide the number of unique visitors by the number of services they are marketing for and the number of contractors listed within those services and then make an informed decision. Some niche marketers like GardenStructure.com will have your pages getting 30-300 visits a day... which makes sense. 1o visits a month just doesn't make sense. You would be better doing a few hundred direct mailings of something glossy.
Lead Generation Services that send the lead out to multiple companies are a scourge that should not be supported EVER. This victimizes you and every other builder using the service. You will devote your time and money towards being low bid... and increases the amount of time you will spend doing estimates. You pay for the privilege of working the lead... and so do your competitors. Keep perspective. It's not just $20 for a deck lead... the other guys paid $20 too... and there may have been 20 of them, and everyone wasted their time. It is not good for our industry. It just makes more overworked and poorer tradesmen.
Networking is important. Your friends and family and every client you work for can give valuable word of mouth referrals. Make friends with every client and they will help you for decades to come. (and keep in touch) Strategic alliances with companies that actually deliver non-competitive leads, and solid direct marketing should be part of your strategy in the 21st Century.
L
Monday, April 5, 2010
When you do a solid wood hardwood floor, sometimes you get a client that wants you to put more effort into the job--and sometimes they even want to pay you for your efforts. A hardwood flooring job can often be judged by what they do with the stair rails and treads.There are ready made stair treads, however the species is rarely a perfect match, and often they are made of veneer plywood or laminate, which doesn't last particularly well when given the daily beating that stair treads take.
stairs done properly as well.
So, I glued them up in a number of small batches. This job was about 15 treads including the stairs down to the basement.When it comes to putting the flooring down, we use PL Premium adhesive and a few well hidden finish nails, or countersunk and plugged screws.

Wednesday, February 3, 2010
Trim Carpenters Barrie - Wasaga Beach-Orillia
Jamie Elliott works the trade full time and Lawrence Winterburn is now part time, only accepting the more interesting projects. (His regular job is as Senior Designer for http://www.gardenstructure.com . ) He was a trim carpenter for many years and enjoys keeping his skills up.
Wednesday, January 20, 2010
A Taxing year for Ontario Renovators
The federal government rung out the sponge and every little job (most under $2k), has been done to take advantage of a 15% discount thanks to the feds. It will be quiet until the next sense of urgency and spring season starts.You will see some very angry customers we have to tell people that the deck or fence they want done before the new July tax comes into effect will carry the tax anyhow.
"Any job not contracted before May 1/2010 and substantively complete by July 1 will have an additional 8% PST on it". In fact it is a May 1 effective start date for the tax--no matter how they spin it.
This is a wrong headed tax change. With a 13% tax on renovations it will have one major effect--It will drive the renovations business underground.
If you think people won't want to save 13% by paying cash to builders working out of old minivans you are sniffing solvents--certainly jobs that run less than 10k anyhow. There are tens of thousands of laid off or recently unemployed carpenters and factory workers with some skills that are happy to take that money. It will serve to punish legitimate renovation contractors.
My prediction-- after the first year of Ontario's HST there will be 50% fewer registered contractors in the province.
I love how politicians always say the same thing... It is a revenue neutral change. If it doesn't get them more money, why would they do it?
The other thing I have heard lately is that Canada has remained relatively unscathed through this whole economic turmoil. Next breath -- but we have the largest provincial and federal deficit in 30 years. Doesn't that mean that less taxes were generated because people and companies made less money? Of course it does. But we are unscathed.
Get those larger jobs booked by May 1/2010.
An old friend used to say, "Carpenters never Starve". When you have skills you will make a living. When you are smart and have skills you will do even better.
L
Wednesday, November 25, 2009
Bathroom Renovators - Barrie Wasaga Beach Elmvale

Washrooms are tricky business. Not very often can you leave anything from the old washroom. This one had structural issues and needed joists replaced so it was framing up renovation due to an unsealed shower being used for many years. There was rotted wood everywhere and anything with mold needed removing entirely.
We used the opportunity to superinsulate, even insulating the floor of the shower and using modern materials to ensure no moisture entering the wood framing or tile backer.
The client chose travertine, which is very difficult to work with. Tolerances are tight and walls need to be straightened and leveled perfectly. We brought our tile setter in from 5 hours away for the job.For washroom renovations in the Barrie, Wasaga or Elmvale areas please call Jamie Elliott (705) 487-5353 or Lawrence at (705) 322-9919.
Saturday, June 27, 2009
Stimulous-Helping our Local Contractors?

photo (builders of pergolas)
The Americans are seeing a recovery in numerous sectors which is adding up to our builders becoming much busier. Infrastructure projects are breaking ground and unemployment numbers should see some relief soon. It may be our new website for the most part, but it has been a very positive spring for our people on the American Side.
In Canada--Not so much.
A promise of being able to write off the tax on 12-13k spawned a flurry of low budget work and made everyone busy during the extremely cold spring pricing the smallest jobs we have ever seen for the most part.
Our new website has helped our people--however there is certainly more competition for less work these days.
Barely a penny of actual stimulous money has hit the ground yet in Canada and increases in unemployment rates earlier this spring were astonishing. Nearly 3x what it was south of the border at the same time. We have a government claiming to save the day when in reality--they sat on their hands.
The way to prosperity for builders is to market consistently. Staying local to keep overhead low is also an excellent strategy.
L




