Kitchen Renovations in Whitby Ontario

  This is what our talented craftsmen do in the off season!  Quite a few of our people are carpenters, however Luke Simovski is a Tile and Stone expert installer as well as a professional kitchen installer. 

 

This Galley style Kitchen was designed and built by Luke Simonovski--Yes, the same guy that builds beautiful decks for GardenStructure.com in the summer. He has an eye for detail and it shows!

This reworked kitchen has all the features a kitchen needs and they made it work in the space on offer. Luke tends to redo all the plumbing from the stubs below adding shutoffs where possible. They also strip the flooring down as required for a good durable base when they are using stone or ceramic flooring.

 Now, this is a new floor tile available from Luke that looks exactly like stone without the budget. Shining gleaming stone... with about 1/3 the cost. I've seen a lot of tile floors in my day, but this one is actually convincing. I looked close and couldn't see the difference.

Well done Luke!

L

Another Trade Secret-- to do with Levels

You walk into a tool store and pick up a level. Is it? Is it really Level? How do you know it is accurate?

Here's a hint. 70% of all levels on the shelf at our local stores are not accurate.

Check a nearby shelf for level. Then rotate the level... check again. Flip it and check again. The bubble should be precisely in the same place. If not... it is not accurate. DON'T BUY IT!

Check for vertical level-- Plumb. Same procedure. Rotate the level, flip.

Try to imagine building something perfect when each time you check something with your level you get a different reading.

Don't assume that just because a level is expensive, that it is accurate. I've gone into a store with the intention of buying a good level--and after checking them I left with an $8.00 level because it was the only accurate one on the shelf.

L

Marketing a Carpentry Contractor Today

Marketing a Carpentry Contractor has become more difficult these days.

Back 20 years ago when I started in the business we could get a yellow page ad and get a call every week or two. That was in Burlington Ontario and if you try that these days it is akin to signing on as an indentured servant.

So few people use the yellow pages these days that you may as well heat your house with the money you would pay them under their contracted print advertising. I know general contractors that were getting leads in years past from the phone book--but those dwindled in the last few years. For all intensive purposes the Yellow Pages are Dead.

I am sure you get hundreds of call from directory companies and SEO companies guaranteeing #1 listings in google. If they promise it, they are talking paid advertising in the margin... Adwords. And you can buy Adwords on your own. You don't need their middleman services. Basically, Google is the new yellow pages. The people that used to use yellow pages now go to their computer because it is easier than finding their phone book.

Starting a website for a Carpentry Contractor?--now that is an ambitious strategy. If you are planning to do this you need to have a marketing campaign to go along with it. Top level categories are dominated by players that have had websites for a decade now, directories, and sites that have actual content. Creating content is difficult unless you are an english major and a decent photographer. The average new website in 2010 will see 30 visits a month by the end of the year... that won't give you consistent leads.

Directories often play on ignorance to gain your confidence. "We get MILLIONS of hits every month"... the question you need to ask is how many Unique Visitors do you get every month? How many of those are contractors looking for leads or setting up their account, and how many are actual customers looking for a contractor. Divide the number of unique visitors by the number of services they are marketing for and the number of contractors listed within those services and then make an informed decision. Some niche marketers like GardenStructure.com will have your pages getting 30-300 visits a day... which makes sense. 1o visits a month just doesn't make sense. You would be better doing a few hundred direct mailings of something glossy.

Lead Generation Services that send the lead out to multiple companies are a scourge that should not be supported EVER. This victimizes you and every other builder using the service. You will devote your time and money towards being low bid... and increases the amount of time you will spend doing estimates. You pay for the privilege of working the lead... and so do your competitors. Keep perspective. It's not just $20 for a deck lead... the other guys paid $20 too... and there may have been 20 of them, and everyone wasted their time. It is not good for our industry. It just makes more overworked and poorer tradesmen.

Networking is important. Your friends and family and every client you work for can give valuable word of mouth referrals. Make friends with every client and they will help you for decades to come. (and keep in touch) Strategic alliances with companies that actually deliver non-competitive leads, and solid direct marketing should be part of your strategy in the 21st Century.

L

When you do a solid wood hardwood floor, sometimes you get a client that wants you to put more effort into the job--and sometimes they even want to pay you for your efforts. A hardwood flooring job can often be judged by what they do with the stair rails and treads.

There are ready made stair treads, however the species is rarely a perfect match, and often they are made of veneer plywood or laminate, which doesn't last particularly well when given the daily beating that stair treads take.

When people are spending money on real hardwood--or wide plank hardwood, they deserve to have the stairs done properly as well.

For this job I chose wood directly from a wide plank flooring mill near Barrie Ontario . Merv Gardener dries his lumber to 6% for flooring--so I know that these treads will be stable.

When it comes to biscuits we used a Beech Biscuit, with an exterior epoxy glue which when mixed with sawdust from the sander, I can tint to the same oak color.

Of course when I went to do this I realized I lent a number of my clamps to one of our builders, and haven't seen them return yet! So, I glued them up in a number of small batches. This job was about 15 treads including the stairs down to the basement.

When it comes to putting the flooring down, we use PL Premium adhesive and a few well hidden finish nails, or countersunk and plugged screws.

Really, with a good bed of screws you will find that treads are not removable... without destroying the sub tread.

We always make an extra tread just in case something goes wrong. This time we had the lowest tread break as we spun the newel into place--just a bad grain. I ended up having to score the tread in about 10 places and using a chisel to be able to remove it from the sub tread.

We'll get into the hand rails next post--they wobbled about 2 inches before we installed the new treads, so the third installation

was certainly a challenge. Salvage may save some trees, however it is never fun!

L

Trim Carpenters Barrie - Wasaga Beach-Orillia

Great Trim Carpenters are hard to find !
Many Designers have a hard time knowing what trims work together. We find it best if they just sketch their concept in rough form and we will work the trim profiles from there. We've been doing trim in the Barrie, Wasaga Beach and Orillia areas for more than 20 years now.

Jamie Elliott works the trade full time and Lawrence Winterburn is now part time, only accepting the more interesting projects. (His regular job is as Senior Designer for http://www.gardenstructure.com . ) He was a trim carpenter for many years and enjoys keeping his skills up.To get in touch with Jamie or Lawrence call 705-322-9919 or 888 293 8938.

A Taxing year for Ontario Renovators

The Federal "Stimulus" is now done and most renovators in Ontario have a strange echo in their mid-winter offices. Is it phones ringing? Is it customers beating down their doors? No, that will be March when that happens. They are alone with their thoughts for the most part.

The federal government rung out the sponge and every little job (most under $2k), has been done to take advantage of a 15% discount thanks to the feds. It will be quiet until the next sense of urgency and spring season starts.

You will see some very angry customers we have to tell people that the deck or fence they want done before the new July tax comes into effect will carry the tax anyhow.

"Any job not contracted before May 1/2010 and substantively complete by July 1 will have an additional 8% PST on it". In fact it is a May 1 effective start date for the tax--no matter how they spin it.

This is a wrong headed tax change. With a 13% tax on renovations it will have one major effect--It will drive the renovations business underground.

If you think people won't want to save 13% by paying cash to builders working out of old minivans you are sniffing solvents--certainly jobs that run less than 10k anyhow. There are tens of thousands of laid off or recently unemployed carpenters and factory workers with some skills that are happy to take that money. It will serve to punish legitimate renovation contractors.

My prediction-- after the first year of Ontario's HST there will be 50% fewer registered contractors in the province.

I love how politicians always say the same thing... It is a revenue neutral change. If it doesn't get them more money, why would they do it?

The other thing I have heard lately is that Canada has remained relatively unscathed through this whole economic turmoil. Next breath -- but we have the largest provincial and federal deficit in 30 years. Doesn't that mean that less taxes were generated because people and companies made less money? Of course it does. But we are unscathed.

Get those larger jobs booked by May 1/2010.

An old friend used to say, "Carpenters never Starve". When you have skills you will make a living. When you are smart and have skills you will do even better.

L